Tea Sippers

I knew tea was doing well but this takes the cake…or should I say, the marinades, sweets and dairy. The International Flavors & Fragrances Inc. company is adding tea flavors to its product line. Due to the increased interest in tea for its health benefits, as well as just being a great calming beverage to drink, the company believes there will be interest in using tea flavors in food. If you remember the post I did on cooking with tea, you will know this is a good idea they have.

They also cite the Nestle Green Tea Kit Kat bars being sold in Japan and the plans by the UK company Pecan Deluxe to add green tea extracts to chocolate. Yum! Yum!

A market research group called Packages Facts estimates that sales for different forms of tea will double by 2013 and be at $15,000,000,000 per year. Yep! That’s fifteen billion. They believe the healthy naturalness of tea is the big draw to consumers in the US.

The company, International Flavors & Fragrances Inc., will put its emphasis on creating the tea flavors directly from the tea itself. They also plan to recreate the essence. Not sure how they do that. They are aiming at markets in the US, China and Singapore but planning to individualize the flavor profile for each country as each prefers tea different ways.

Source: http://www.foodnavigator-usa.com/news/ng.asp?n=86058-international-flavors-fragrances-nestl-tea-flavor-green-tea

Tags: tea