Tea Sippers

I just read where Scholastic, the children’s book publisher, is offering an essay contest to kids between the ages of 8 and 17. It is only a 200 or less word essay where the children describe…

[Read more →]

Indian officials have applied to the European Union for brand-name protection for its Darjeeling tea. It is expected that the application will go through although India may face an objection from Darjeeling, a French…

[Read more →]

An article by Stuart Elliott in the New York Times talks about a new marketing campaign by Salada Green Tea urging tea drinkers to unbottle their tea. This is a result of research that showed a large market among women in the age group of 25 to 35 that Salada could potentially reach. However, faced with the fact that this age group drinks bottled tea due to the convenience factor, Salada came up with this new…

[Read more →]